Appendix E Advertising and market research

Under section 311A of the Commonwealth Electoral Act 1918, the Department is required to disclose payments of $11,500 or more (GST inclusive) to advertising agencies, market research organisations, polling organisations, media advertising organisations and direct mail organisations (Table E‑1).

During 2010–11, FaHCSIA conducted the following advertising campaigns: Paid Parental Leave and Promoting Respectful Relationships (The Line). Further information on those advertising campaigns is available at www.fahcsia.gov.au and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at www.finance.gov.au/advertising/index.html.

Table E-1 Payments to advertising, market research and other designated organisations, 2010–11

Organisation name Service provided Payment ($ including GST)
Creative advertising agencies
Cultural Partners Australia Pty Ltd Development of culturally and linguistically diverse creative materials to promote and support The Line campaign 103,092
J. Walter Thompson Australia Pty Ltd Development and implementation of a multimedia creative strategy to promote and support The Line campaign 146,200
Newd Corporation – trading as Vinten Browning Creative development of the Paid Parental Leave campaign advertising and information materials 75,444
Winangali Pty Ltd Development of Indigenous creative materials to promote and support The Line campaign 299,970
Total 624,706
Market research and/or polling organisations
Colmar Brunton Social Research Pty Ltd Money Management Services advertising campaign 33,000
Colmar Brunton Social Research Pty Ltd Benchmarking, tracking and evaluation research for the Paid Parental Leave communication campaign 362,000
Cudex Pty Ltd trading as Newspoll Testing of communications concepts for Expert Panel on Constitutional Recognition of Indigenous Australians 17,309
GfK Blue Moon Research and Planning Pty Ltd Benchmarking, tracking and evaluation research for The Line campaign 144,020
Hall & Partners | Open Mind Pty Ltd Market research to assess the need for communications activities around proposed gambling reforms 462,132
Hall & Partners | Open Mind Pty Ltd Market research to test problem gambling creative concepts 170,562
Orima Research Pty Ltd Market Research to assist development of channels of communication and produce materials that successfully reach age pensioners 76,050
Urbis Pty Ltd Benchmarking, tracking and evaluation research for the Indigenous components of The Line campaign 125,000
Urbis Pty Ltd Concept testing of Indigenous creative materials for The Line campaign 167,230
Total 1,557,303
Direct mail organisations
National Mailing and Marketing Pty Limited Distribution of publications and products 91,626
Total 91,626
Media advertising organisations
Adcorp Australia Limited Investing in Property National Rental Affordability Scheme tax free incentives Round Four open now 27,737
Adcorp Australia Limited Helping Children with Autism Package—June advertisement 22,179
Adcorp Australia Limited Community Development Financial Institution—call for applications 12,621
Adcorp Australia Limited Australian/Polish Social Security Agreement—Have you worked or lived in Poland? 35,067
Adcorp Australia Limited Request for Submission—Find and Connect Service 18,684
Adcorp Australia Limited Request for Tender—Warehousing, Fulfilment, Distribution and Related Services 30,400
Adcorp Australia Limited Family Relationship Centres—Yellow Pages Advertisements 93,092
Adcorp Australia Limited Indigenous Program Funding Submissions 2011–12 financial year 29,343
Adcorp Australia Limited National NAIDOC Awards 2011—Poster Competition and Nominations for the National NAIDOC Awards are now open 15,196
Adcorp Australia Limited Leaders for Tomorrow—Call for applications 23,448
Adcorp Australia Limited National Disability Conference Initiative 2011–12—funding round advertising 30,048
Adcorp Australia Limited Australia and the former Yugoslav Republic of Macedonia Social Security Agreement 25,021
Adcorp Australia Limited Volunteer Grants Program 2011 Applications Open 78,002
Adcorp Australia Limited May 28th - Volunteer Grants Program 2011 77,851
Adcorp Australia Limited National Plan to Reduce Violence against Women and their Children Community Action Grants Funding Round 17,056
Adcorp Australia Limited Better Start for Children with Disability Service Provider Panel 18,132
Adcorp Australia Limited Request for Tender—Social Policy Research, Program Evaluation, Data Investment and Professional Development Training Services 55,617
Adcorp Australia Limited Radio Ads—Community Development Employment Program Consultations 89,960
Adcorp Australia Limited Carers Info—Media Advertising Brochures Distribution 117,790
Adcorp Australia Limited Recruitment advertising 403,907
Adcorp Australia Limited Interested Persons Register—Ministerial Appointments 22,331
Adcorp Australia Limited Advertising—public consultations for Expert Panel on Constitutional Recognition of Indigenous Australians 40,819
Universal McCann Media placement for The Line social marketing campaign 2010–11 4,174,691
Universal McCann Paid Parental Leave communication campaign advertising 9,892,262
Total 15,351,254

 

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