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Australian Government

Department of Families, Housing,
Community Services and Indigenous Affairs
Annual Report 2009–2010

Contents

Part 1 Overview

Part 2 Report on performance

Part 3 Management and accountability

Part 4 Financial statements

Part 5 Appendixes

Part 6 References

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Annual Report 2009–20010 » Part 5: Appendix F

Appendix F
Advertising and market research


Under section 311A of the Commonwealth Electoral Act 1918, the Department is required to disclose payments of $11,200 or more (GST inclusive) to advertising agencies, market research organisations, polling organisations, media advertising organisations and direct mail organisations (Table F-1).

During 200910, FaHCSIA conducted the following advertising campaigns: Paid Parental Leave, Secure and Sustainable Pensions and Promoting Respectful Relationships (The Line). Further information on those advertising campaigns is available at FaHCSIA website and in the reports on Australian Government advertising that are prepared by the Department of Finance and Deregulation. Those reports are available at Finance website.

Table F-1Payments to advertising, market research and other designated organisations, 2009–10

Advertising agencies
Organisation name Service provided
Payment ($)
Newd Corporation—t/a Vinten Browning Creative development and production for the Paid Parental Leave campaign 845,800
J Walter Thompson Australia Pty Ltd Development and implementation of a multimedia creative strategy to promote and support The Line campaign 2,114,817
Winangali Pty Ltd Development of Indigenous creative materials to promote and support The Line campaign 790,512
Cultural Partners Australia Pty Ltd Communications strategy, advertising, PR, community engagement strategy for The Line campaign 414,419

Total

4,165,548
Market research organisations
Organisation name Service provided
Payment ($)
Ipsos Public Affairs Pty Ltd t/a The Ipsos–Eureka Social Research Institute Developmental research for the Secure and Sustainable Pensions campaign 44,761
Ipsos Public Affairs Pty Ltd t/a The Ipsos–Eureka Social Research Institute Concept testing for the Secure and Sustainable Pensions campaign 92,410
Ipsos Public Affairs Pty Ltd t/a The Ipsos–Eureka Social Research Institute Benchmarking, tracking and evaluation for the Secure and Sustainable Pensions campaign 174,749
Open Mind Research Group Holdings Pty Ltd Developmental research for the Paid Parental Leave campaign 403,339
Colmar Brunton Social Research Pty Ltd Concept testing for two Indigenous radio and television advertisements 33,000
Open Mind Research Group Holdings Pty Ltd Concept testing for the Paid Parental Leave campaign 362,589
Open Mind Research Group Holdings Pty Ltd Market testing of two Paid Parental Leave pre-legislation policy statement booklets 13,145
Colmar Brunton Social Research Pty Ltd Benchmarking, tracking and evaluation for the Paid Parental Leave campaign 80,000
GFK Blue Moon Research & Planning Pty Ltd Competitive concept testing and creative refinement for The Line campaign 465,720
GFK Blue Moon Research & Planning Pty Ltd Benchmarking, tracking and evaluation for the promotion of The Line campaign 49,632
GFK Blue Moon Research & Planning Pty Ltd Developmental research and a review of existing research to inform the development of The Line campaign 427,267
Orima Research Pty Ltd Research for the creative development of a DVD to support the role of grandparents in families in crisis 17,396

Total

2,164,008

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Polling organisations
Organisation name Service provided
Payment ($)
  n.a
Media advertising organisations
Organisation name Service provided
Payment ($)
AdCorp Marketing Communications Advertising for Volunteer Grants 2009 130,062
AdCorp Marketing Communications Advertising for Community Support Service 14,483
AdCorp Marketing Communications Advertising for the National Compact 33,477
AdCorp Marketing Communications Advertising for Volunteer Grants 2010 140,246
AdCorp Marketing Communications Advertising for Helping Children with Autism 30,961
AdCorp Marketing Communications Advertising for Helping Children with Autism 31,762
AdCorp Marketing Communications Finland Social Security Agreement advertisement 21,533
Universal McCann Secure and Sustainable Pensions campaign advertising 1,241,634
AdCorp Marketing Communications Northern Territory Emergency Response advertising, Phase 2 45,435
AdCorp Marketing Communications NAIDOC Week newspaper advertisements and inserts for nominations and poster competition 13,720
AdCorp Marketing Communications Northern Territory Emergency Response radio advertising 20,517
AdCorp Marketing Communications Advertising for request for tender for training panel 18,720
AdCorp Marketing Communications 2009 International Day of People with Disability advertisements 25,339
AdCorp Marketing Communications Advertising for National Disability Conference funding 2010–11 23,965
AdCorp Marketing Communications Print Disability Services Program—advertisement for funding, 2010–11 15,552
AdCorp Marketing Communications Advertising for National Disability Awards 13,229
AdCorp Marketing Communications Advertising for National Disability Awards 11,353
AdCorp Marketing Communications Advertising for Housing Affordability Fund Round 2 51,043
AdCorp Marketing Communications Advertising for National Rental Affordability Scheme 39,094
AdCorp Marketing Communications Advertising for National Rental Affordability Scheme 35,090
AdCorp Marketing Communications Advertising for an open tender process for Out of Home Care 13,266
AdCorp Marketing Communications Advertising for the development of national standards for out of home care 26,526
AdCorp Marketing Communications Advertising the Review of the Equal Opportunity for Women Act 27,742
AdCorp Marketing Communications Advertising National Women’s Alliance funding rounds 32,429
AdCorp Marketing Communications Advertising for request for tender for panel arrangement of gender experts (Gender Panel) 31,668
AdCorp Marketing Communications Advertising for National Domestic Violence & Sexual Assault Crisis—Extension 23,458
AdCorp Marketing Communications Advertising Respectful Relationships Program funding round 24,301
AdCorp Marketing Communications Advertising for National Domestic Violence & Sexual Assault Crisis—Extension 24,526
Universal McCann Media Placement for The Line campaign 2009–10 3,323,968
hma Blaze Advertising for eSUB Program funding submissions 68,122
AdCorp Marketing Communications Advertising for Indigenous program funding submission 21,464
AdCorp Marketing Communications Advertising for Ministerial Appointments for Interested Persons Register 14,887
AdCorp Marketing Communications Advertising Child Support Policy Community Strategy Funding 19,393
AdCorp Marketing Communications Advertising for the Drug Abuse Initiative 27,335
AdCorp Marketing Communications Advertising an extension to the Kids in Focus application deadline 37,043
AdCorp Marketing Communications Advertising the establishment of administrative schemes for the Economic Security Strategy and the Household Stimulus Package payments 30,506
hma Blaze Cape Barren Island Tender—Infrastructure 84,956
hma Blaze Community Development Employment Projects (CDEP) advertising 46,952
hma Blaze Advertising Protecting Australia’s Children funding 51,248
hma Blaze Advertising calling for Housing Affordability Fund expressions of interest 123,756
hma Blaze Advertising for NTER Review Board—invitations to respond 44,968
hma Blaze Advertising National Disability Parking Reform 17,045
hma Blaze Recruitment advertising 37,776
AdCorp Marketing Communications Recruitment advertising 598,803
Hamilton James and Bruce Recruitment advertising 52,485

Total

6,761,838
Direct mail organisations
Organisation name Service provided
Payment ($)
National Mailing and Marketing Pty Ltd Distribution of publications and products 84,885

Total

84,885

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